Did You Know?

Public relations offers companies and individuals exciting and unique opportunities to communicate desired messages to target markets. Providing this service requires more than a shot in the dark. Public relations and marketing communications is a strategic practice – and it is growing increasingly sophisticated and complex with the introduction of new technologies.

Standards by which performance can be measured have been identified by a growing number of professional organizations. These standards can also help define the work of PR professionals for potential clients who know they need PR but do not fully understand what it is.

The three leading organizations that impact the conduct of entertainment public relations are: the Entertainment Publicists Professional Society (EPPS), the ICG Publicists of Local 600, IATSE, and the Public Relations Society of America (PRSA). Click the names listed to the left for information published by each of these organizations that shed light on what to expect when hiring a PR practitioner or agency.

Henri Bollinger Associates